Instagram comment → DM automation

Reply to every comment. Automatically.

When someone comments on your reel, HugoConnect replies publicly and slides into their DMs — instantly. Turn engagement into conversations across Instagram, Messenger, and WhatsApp.

No code requiredFree to startSet up in minutes

your.brand

New Reel · 12s

Instagram
2,418312

jordan.k omg I need this 🙌 how do I get it?

Keyword: “LINK”

Auto-reply triggered

Direct Message

Sent in 0.4s
Just slid into your DMs with the link 💌 check your messages!Public reply · @jordan.k
Hey Jordan! 👋 Here's the link you asked for: hugo.co/shop — want 10% off your first order?Delivered
Features

Everything you need to turn followers into customers

One platform for comments, DMs, flows, and broadcasts — built for the channels where your audience already lives.

Comment-to-DM on Reels

Every comment on your post or reel gets a public reply and an automatic DM — so no warm lead ever slips away.

Keyword DM auto-reply

Set trigger words like “LINK” or “PRICE” and HugoConnect instantly sends the right message, link, or offer.

Flows & sequences

Build multi-step conversations with conditions and delays that qualify, nurture, and convert on autopilot.

Broadcasts

Re-engage your audience with targeted one-to-many campaigns sent straight to the inbox they actually read.

Omnichannel inbox

Instagram, Messenger, and WhatsApp conversations land in one unified inbox for your whole team.

AI-written replies

Let AI draft on-brand answers in your voice, around the clock — escalating to a human only when it matters.

How it works

Live in three steps

From zero to your first automated DM in under five minutes.

  1. 01

    Connect your accounts

    Securely link your Instagram and Facebook pages in a few clicks. No developers, no API keys, no headaches.

  2. 02

    Set up automations & AI

    Pick your triggers, write your replies — or let AI do it — and design flows with a visual, no-code builder.

  3. 03

    Watch comments convert

    Sit back as comments become DMs, DMs become conversations, and conversations become customers. 24/7.

Use cases

Built for the way you grow

Creators

Monetize every comment

Auto-deliver links, freebies, and exclusive offers the second a fan engages — and grow your DM list while you sleep.

E-commerce brands

Turn reels into revenue

Send product links, recover carts, and answer buying questions instantly — converting social attention into sales.

Agencies

Scale across every client

Manage automations, inboxes, and AI replies for all your accounts from one workspace your whole team can share.

FAQ

Frequently asked questions

How does comment-to-DM automation work?

When someone comments on your reel or post, HugoConnect detects it in real time. It posts a public reply to keep the conversation visible and simultaneously sends that person a direct message — delivering your link, offer, or next step automatically.

Which platforms does HugoConnect support?

Instagram, Facebook Messenger, and WhatsApp. You can run comment and DM automations on Instagram, handle Messenger conversations from your Facebook Page, and broadcast on WhatsApp — all from one unified inbox.

Do I need to know how to code?

Not at all. Everything is built with a visual, no-code editor. Connect your accounts, choose your triggers and keywords, and design multi-step flows with drag-and-drop. Most people are live within minutes.

Is my data safe?

Yes. HugoConnect connects through Meta's official APIs, so your credentials are never exposed. We use encrypted connections, scoped permissions, and you can disconnect any account at any time.

Can AI write the replies for me?

Absolutely. Our AI drafts on-brand responses in your voice, answers common questions, and handles conversations around the clock. You set the guardrails, and it escalates to a human whenever a message needs a personal touch.

Will automated DMs get my account flagged?

HugoConnect is designed to stay within platform policy. Automations respond to genuine engagement and follow Meta's messaging rules, so your DMs feel timely and human — not spammy.

Reply to every comment. Automatically.

Join the creators and brands turning Instagram engagement into conversations — and conversations into customers.

No credit card required · Set up in minutes